Basics of Search Engine Optimization

Search engine optimization (SEO) refers to the tactics employed to increase the number of people that go online to access a website, consequently increasing its ranking in search results. It incorporates both the creative and technical strategies that aid in driving traffic, increasing rankings as well as promoting search […]

Search engine optimization (SEO) refers to the tactics employed to increase the number of people that go online to access a website, consequently increasing its ranking in search results. It incorporates both the creative and technical strategies that aid in driving traffic, increasing rankings as well as promoting search engine awareness. The aspects associated with SEO range from the information contained in a webpage to the relationship between your site and other sites available online. Sometimes all it takes to increase traffic is to design a site in such a manner that it is clearly understood by the search engines.

There are some phrases or words that may have a negative impact on accessibility and search engine optimization. One such phrase is 'click here', often used to direct visitors to a specific site. A hyperlink is basically used by search engines to aid in identifying the information contained in a link. Therefore, the word 'click here' does not actually give a clue on what a website is about. More often than not, users scan a webpage, and things such as hyperlinks would stand out. It is thus advisable to use hyperlinks coupled with descriptive words or texts. 

Websites that invest more in SEO compared to other forms of promotion and marketing would have high return rates. The right SEO would help a website get numerous visitors while a wrong one would bury it deep down in search engine results where there is minimal visibility. By boosting rankings, SEO ensures that the contents of a website are placed at the top where they can be readily accessed by a searcher. This clearly shows that understanding the basics of SEO is fundamental, especially for those who want their websites to thrive. The web is a perfect platform to get free information on SEO basics.