SEO is the acronym of Search Engine Optimization. SEO is the process of increasing qualitative and quantitative traffic to a website by making the content of the site Search Engine friendly. It is not enough for a company or an individual to have an attractive website that does not have visitors. The internet is becoming the internationally recognized platform for businesses, and many people are increasingly embracing it to acquire services and products.
If a company wants to increase traffic to their site, they have to adopt SEO techniques because studies show that ninety percent of visitors online click on the first site on the search engine ranking. Search Engines such as Yahoo, Google, and Bing are tools for searching information. If your website is to get traffic and rank higher in the search results, it must have certain features such as having the relevant keywords. SEO makes it easy for Search engines to focus contents of websites using key phrases and keywords desired by visitors that come online.
When you optimize your website during designing and construction of the site to be SEO friendly, you will enjoy higher ranking. If you have a website that is well optimized, your site will attract more traffic than those of your competitors. When optimizing a site to be SEO friendly, two important aspects that should never be forgotten include Sitemap and Robots.txt.
Many SEO experts play tricks on search engines to improve on website ranking. People need to avoid these tricks because when Search engine discover the tricks, you might lose the trust of visitors on your site. Ensure you adhere to the SEO rules and regulations when constructing your website to increase visits of potential customers on the site.
For more on SEO experts and the rules and regulations governing the website optimization you can click here to read more.